M&F Studio
Ideas first. Medium second.
We don’t start with cameras. We start with what needs to be said, who needs to care, and what should happen as a result.
Sometimes that’s a commercial. Sometimes a television format. Sometimes a live experience. The medium follows the idea, not the other way around.
Our approach.
Every project starts with listening. To the business problem, the audience and the ambition.
We develop the creative direction, then assemble the right people around it. Directors, cinematographers, designers, producers, artists and specialists, brought in because they are right for the work, not because they sit on our payroll.
Senior where thinking matters. Lean where structure matters.
Switzerland and Gulf
Meister & Friends is based in Switzerland. It shaped how we work: preparation, precision, reliability and attention to detail.
We’ve also spent more than a decade creating and delivering work across Qatar, the UAE and Saudi Arabia. That taught us that understanding what needs to happen is only half the job. The other half is how: how decisions are made, projects move, relationships work and ambitious ideas survive execution.
We combine European creative direction with Gulf experience and an international production network.
On the ground when the work needs us to be.
The friends
Meister & Friends is built around Dirk Meister and Nada Yammine, supported by a trusted network of people we know well.
Across countries and disciplines, we work with directors, cinematographers, producers, designers, artists and specialists whose judgement holds up under pressure.
For every project, we bring in the people the work actually needs.
We’ve worked with some for years. Along the way, they became friends.
M&F drone
aerials & places
Drone filming & aerial photography in Ticino, Switzerland and Italy
Perspective is everything
A drone isn’t a gadget, it’s a point of view. From the air, scale becomes drama and geometry becomes story: the sweep of a coastline, the shape of a development, a landscape opening up in a single move.
We fly and film in-house, so the eye directing the film is the same one flying the camera. No handoff between vision and execution.
From planning to final film.
Flight planning, filming, editing and delivery handled by one team.
Based in Ticino. Available across Switzerland and beyond.
M&F Events
Events & visual experiences
cultural events - from small to huge
Built for the moment
Live work has one advantage no screen can reproduce: the audience is inside the experience.
We develop scenic, cinematic and immersive content for cultural events, shows and brand experiences, designed around the space, the audience and the moment.
Projection mapping
Architecture becomes the canvas
Projection mapping lets image and physical space become one. We develop concepts and content around the architecture itself, whether for cultural events, performances, launches or brand experiences.
Video art
Image. Sound. Space.
Video art is where the moving image stops telling a story and starts becoming one. Freed from the rules of broadcast, it can live on screens, walls and inside spaces. We use it when a message needs to be experienced as atmosphere rather than watched as a film: image, sound and space working as one.
Formats, identities and production
Show Concepts & Formats
Concepts that hold an audience
What makes someone keep watching? And what quietly kills a format before it starts?
We develop entertainment and information formats from the inside out: concept, structure, visual identity, scenography and content. Everything the show needs to work on screen.
From Idea to Reality
Producing the show
A format only becomes real when hundreds of creative and technical decisions start working together.
We help take shows from concept to broadcast: studio design, lighting, control room and OB workflows, graphics, filmed content, presenter material and the production systems around them.
Large scale projections and LED-wall integration
When the screen becomes the space
LED environments and large-scale displays can do more than carry content. They can become part of the scenography itself.
We develop the visual identity, live-action and motion content as one environment, designed for the physical space rather than simply displayed inside it.
M&F Films
Commercials and branded stories
Commercials & branded content
Ideas people remember
Commercials have been part of our world for more than two decades. From international campaigns to agile branded content, we bring creative direction, production and deep post-production experience together from the beginning.
Because the best decisions on set usually happen long before the camera rolls.
Long standing experience
Producing & Directing
We’ve spent more than two decades making films for international brands across Europe and the Gulf.
Our background spans directing, production, cinematography, VFX and high-end post. That breadth matters because creative decisions are never isolated: what happens in development affects the shoot, what happens on set affects post, and what happens in post can often be solved before anyone presses record.
We think about the whole film before we make any one part of it.
Brand & Corporate Films
Clarity without the corporate voice
Some stories need to explain rather than advertise. Products, businesses, technologies and ideas can be complex. Our job is to make them clear without making them forgettable.
M&F Social
Social content & channels
Strategy, content & publishing
A system, not a stream
We treat social as an ongoing creative system rather than a volume exercise.
Strategy, channel planning, original production, editing, design and publishing work together to keep the brand coherent.
From campaigns to day-to-day communication, we shape what gets said, how it looks and how it goes live.
The output can change from week to week. The brand should not.
Social is a separate, ongoing way of working with us, built around continuity rather than individual productions.
One shoot. Many outputs.
We plan production in blocks so a single shoot can generate material for weeks of communication.
The same source material can become vertical video, stills, stories, campaign cutdowns and channel-specific variations without repeating the same idea everywhere.
More production value where it matters. Less waste where it doesn’t.
High production value, without rebuilding the production from scratch every week.
How we work
We start with the brand, not the calendar.
Then we build the rhythm around it: strategy, planning, production, editing, publishing and review.
We shoot in blocks, adapt intelligently and keep the channels active without turning the brand into a content factory.
The plan is clear, the work is approved, and the output evolves as we learn what works.
More consistency. Less noise.
Ongoing by design.
Social works differently from a campaign or a film. It needs continuity, repetition and enough time to learn what the audience responds to.
That is why we work on an ongoing basis, with a regular production rhythm rather than isolated posts.
The scope is built around the brand, the channels and the production rhythm it actually needs.
Selected imagery on this page includes AI-generated content.
M&F hospitality
Cinematic brand films and immersive experiences.
Crafted with care, delivered with clarity.
M&F Switzerland
Swiss by address.
International by nature.
We work across Europe and the Gulf, building the right production setup around each project.
The home base.
Meister & Friends is headquartered in Switzerland, in the heart of Europe.
It shaped a few things we refuse to compromise on: preparation, precision, reliability and an unreasonable attention to detail.
We just happen to apply them to creative work.
What are you trying to make happen?
M&F Middle East
More than a decade
in the Gulf.
Working across Qatar, the UAE, Saudi Arabia and Lebanon.
Knowing the region changes the work
We’ve been creating and delivering work across the Gulf for more than a decade.
Qatar, the UAE and Saudi Arabia taught us that understanding the “what” is only half the job. You also need to understand the “how”: how decisions are made, how projects move, how relationships work and how ambitious ideas survive the realities of execution.
We combine that regional experience with European creative direction and an international production network.
On the ground when the work needs us to be.
M&F friends
The friends
Meister & Friends is built around Dirk Meister and Nada Yammine, and a circle of people we trust with the work.
Across countries and disciplines, we work with directors, cinematographers, producers, designers, artists and specialists whose work we know and whose judgement holds up under pressure.
For every project, we build around our core with the people the idea actually needs.
We’ve worked with some for years. Most became friends somewhere along the way.
M&F contact us
Have something
interesting
in mind?
Tell us what you’re trying to make happen.
It doesn’t need to be a finished brief.
Sometimes the best projects start with a problem, an ambition, or simply an idea that isn’t quite there yet.
