Ideas first. Medium second.
We don’t start with cameras. We start with what needs to be said, who needs to care, and what should happen as a result.
Sometimes that’s a commercial. Sometimes a television format. Sometimes a live experience. The medium follows the idea, not the other way around.
Our approach.
Every project starts with listening. To the business problem, the audience and the ambition.
We develop the creative direction, then assemble the right people around it. Directors, cinematographers, designers, producers, artists and specialists, brought in because they are right for the work, not because they sit on our payroll.
Senior where thinking matters. Lean where structure matters.
Switzerland and Gulf
Meister & Friends is based in Switzerland. It shaped how we work: preparation, precision, reliability and attention to detail.
We’ve also spent more than a decade creating and delivering work across Qatar, the UAE and Saudi Arabia. That taught us that understanding what needs to happen is only half the job. The other half is how: how decisions are made, projects move, relationships work and ambitious ideas survive execution.
We combine European creative direction with Gulf experience and an international production network.
On the ground when the work needs us to be.
The friends
Meister & Friends is built around Dirk Meister and Nada Yammine, supported by a trusted network of people we know well.
Across countries and disciplines, we work with directors, cinematographers, producers, designers, artists and specialists whose judgement holds up under pressure.
For every project, we bring in the people the work actually needs.
We’ve worked with some for years. Along the way, they became friends.
