Brand thinking, direction & the friends
First the idea. Then the camera.
We don’t start with cameras. We start with the brand: what needs to be said, who needs to care, and what should happen as a result.
That might mean refining the positioning, clarifying the message, defining the visual direction or creating the identity. Then we decide what the idea should become: a commercial, a social system, a television format, a digital experience or something live. The medium follows the idea.
Built around the work.
Once the direction is clear, we shape the creative system around it.
From there, we assemble the right people for the job: directors, cinematographers, designers, producers, artists and specialists chosen for the work, not because they sit on our payroll.
We use generative AI as a production tool, not a shortcut. When the idea calls for it, we use it to extend worlds, create versions or build sequences. What we do not fake is what you are selling: your people, your place, your product.
Senior where thinking matters. Lean where structure matters.
Swiss base. Gulf experience.
Meister & Friends is based in Switzerland. It shaped how we work: preparation, precision, reliability and attention to detail.
We’ve also spent more than a decade creating and delivering work across Qatar, the UAE and Saudi Arabia. That taught us that understanding what needs to happen is only half the job. The other half is how: how decisions are made, projects move, relationships work and ambitious ideas survive execution.
We combine European creative direction with Gulf experience and an international production network.
On the ground when the work needs us to be.
The friends
Meister & Friends is built around Dirk Meister and Nada Yammine, supported by a trusted network of people we know well.
Across countries and disciplines, we work with directors, cinematographers, producers, designers, artists and specialists whose judgement holds up under pressure.
For every project, we bring in the people the work actually needs.
We’ve worked with some for years. Along the way, they became friends.
